Fender Press Release - Jan. 14, 2010
FOR IMMEDIATE RELEASE

Fender Musical Instrument Corp

FENDER® INTRODUCES NEW ACOUSTIC GUITARS FOR 2010

Dick Dale and son signature models, plus new Sonoran™ '67 and upgraded Squier® dreadnought pack

SCOTTSDALE, Ariz. - Fender Acoustics proudly introduces its new guitars for 2010, including a distinctive trio honoring surf guitar legend Dick Dale and his son, Jimmy Dale; a sonic blast from the past in the form of the '67 Sonoran Limited and an update to the popular Squier SA-100 acoustic pack.

To commemorate the 45th anniversary of the release of genre-defining 1962 album Surfer's Choice by the "King of Surf Guitar" himself, Dick Dale, Fender Acoustics presents the Dick Dale Limited Edition Malibu™ CE. Features include 3"-deep body bearing Surfer's Choice album artwork and photos of the man himself in action, laminated spruce top, mahogany back and sides, reverse headstock, onboard preamp with built-in tuner, and gloss finish. Also new is the Dick Dale Signature Malibu™ SCE, gloss-finished in beautiful "Surfin' Red" and boasting a solid spruce top, solid mahogany back and sides, reverse headstock, dual matching pickguards, 3" body depth and Fishman® pickup system with built-in tuner.

Dale's son, Jimmy-no slouch on six strings in his own right-also has a new signature acoustic model, the Jimmy Dale Signature Kingman™ SCE. The younger Dale helped design his own take on the Kingman model, with features including a 3"-deep all solid-mahogany body, dual pickguards, Fishman® preamp with built-in tuner, and natural satin finish.

Fender Acoustics pays homage to the groovy exotic-wood guitars of the '60s with the new Sonoran™ '67 Limited. The laminated milkwood back and sides impart a classic exotic look; the scalloped X bracing and solid rosewood bridge plate deliver bright sound and good projection. Modern touches include a soft "C"-shaped neck and onboard preamp with built-in tuner.

Squier's popular SA-100 Acoustic Pack has received an upgrade in the form of a new dreadnought acoustic guitar with a laminated spruce top, rosewood bridge and fingerboard, nickel-plated frets and die-cast tuners. It hence plays and sounds better than ever, and the pack now includes an electronic tuner.

About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is the world's leading guitar manufacturer, and its name has become synonymous with all things rock 'n' roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today's musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. For more information, visit www.fender.com.

Contact: Jason Farrell
(480) 596-7130
jfarrell@fender.com

TOP

new for 2010