GRAMMY AWARD WINNING MUSICIAN LENNY KRAVITZ TEAMS UP WITH GIBSON GUITAR AND SAM ASH MUSIC STORES TO OFFER FANS AN OPPORTUNITY OF A LIFETIME

Thursday, October 1, 2009

Nashville, TN - Fans of popular singer/songwriter Lenny Kravitz are about to get the opportunity of a lifetime. Gibson Guitar, the world's premier musical instrument maker and leader in music technology and Sam Ash, the musical instrument megastore, have teamed up with Lenny Kravitz to offer fans in select markets a chance to win a spectacular prize. One lucky winner in each of the selected markets will win a coveted Gibson Flying V guitar autographed by mega-star Lenny Kravitz. Along with the autographed guitar, the lucky winner in each market will also receive two tickets to see Lenny perform live during his 2009 tour.

Kravitz is an American singer-songwriter, multi-instrumentalist, record producer and arranger who "retro" style incorporates elements of rock, soul, funk, reggae, hard rock, psychedelic, folk and ballads. Kravitz sings lead vocals but often also plays guitar, bass, drums, keyboards and percussion himself when recording. He has had multiple #1 hits on the US Top Singles Charts and many worldwide. He won the Grammy Award for Best Male Rock Vocal Performance four years in row from 1999 to 2002 breaking the record for most wins in that category and most consecutive wins in one category. He has been nominated and won other awards, namely American Music Awards, MTV Video Music Awards, Radio Music Awards, BRIT Awards and Blockbuster Entertainment Awards. He has sold approximately 40 million albums worldwide.

In order to win, fans must follow Lenny Kravitz' Twitter account at http://twitter.com/lennykravitz for clues on how to win the autographed Gibson Flying V and tickets to his rare U.S. performances. On days leading up to the concert Lenny Kravitz will Tweet special clues on how to win, leading fans to a Sam Ash store in their market at a specific time to enter the drawing to win the grand prize. Winners must be present to win. The winner will receive the Gibson Flying V guitar at Sam Ash and be added to Lenny Kravitz's guest list for the show.

The schedule for the selected locations is below along with phone numbers of each Sam Ash location where consumers and can call for more details:

Oct 9, 2009 -- New York City -- (212) 719-2625

Oct 16, 3009 -- New Haven, CT -- 203-389-0500

Oct 22, 2009 -- Springfield, NJ -- 973-376-5161

Oct 23, 2009 -- Cherry Hill, NJ -- 856-667-6696

Oct 26, 2009 -- Charlotte, NC -- 704-522-9253

Oct 28, 2009 -- Atlanta, GA -- 770-818-0042

For more information and Lenny Kravitz tour dates, please visit www.gibson.com or www.samashmusic.com or www.lennykravitz.com

About Gibson Guitar:
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. The Gibson Les Paul guitar is the best selling guitar of all time and bears the name of the late, great Les Paul. Gibson's HD.6X-PRO Digital Guitar, the Gibson Robot Guitar and Gibson's Dark Fire represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo , Michigan , and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C; Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson's website at www.gibson.com

About Sam Ash Music:
Sam Ash Music is celebrating its 85th anniversary serving the musicians of the world since 1924. They are the largest Family Owned Business in the music products industry with 45 locations in 16 states with a foot hold in almost every major music market. Sam Ash is proud to be one of the Largest Gibson and Epiphone dealers in the country and they show that by offering the largest selection of the Gibson Family of Musical Instruments and Accessories. Come into any Sam Ash Music store and you will see, hear and feel the difference as to why "Sam Ash is America's Favorite Music Store." For more information go to www.samashmusic.com

CONTACT: Caroline Galloway, Gibson Guitar, 615-423-4904, caroline.galloway@gibson.com